- The Company
- The Product
- In Italy
The four-leaf clover bracelet was an idea of Luca Caprai and was designed to communicate Cruciani to a young and increasingly well informed and demanding public. Lace may seem distant from modern day tastes but it in fact encapsulates many elements of our culture and traditions.
The crochet bracelets are made of macramé lace produced by Arnaldo Caprai Gruppo Tessile and therefore 100% made-in-Italy. They have become must-have items, icons of the brand’s philosophy and vitality.
The line now includes the famous “four-leaf clover” , the “butterfly”, the “love and luck”, the new “hearts”, the “Ponte Milvio” (dedicated to declarations of love on Rome’s famous bridge) the “dragons” celebrating the Chinese year and “Mars”, Tribute to the man who invented the future.
The Cruciani four-leaf clover bracelet phenomenon exploded in August 2011, when there were endless queues at the Cruciani boutique in Forte dei Marmi, day and night, to get the summer bracelet in one or more colours.
This boom rapidly spread throughout the whole of the country and beyond (Europe, America and Japan). At the Vogue Fashion Night Out, the bracelets made their official debut in Milan as well, where success was immediately assured by a limited edition of the coveted bracelet specially produced for the Milan Fashion Week.
Reflecting the heritage and experience of Arnaldo Caprai’s lace company, so proudly treasured by Cruciani, these bracelets encapsulate the values and craftsmanship of “made in Cruciani”. They are unique, in fact, because of their value and are easily distinguishable from the increasingly frequent imitations: each bracelet now has seven macramé lace four leaf clovers flanked by the letter C. And each bracelet is sold with a Cruciani guarantee certificate, which also carries a thoughtful message of good wishes.